TOPIC: Marketing Ideas

Just want to make sure I'm not missing something:
What I call "Warranty" or 11th Month Inspections, is that what others (above) are calling "warrant"?

You bring up a good point, but its aimed to be free for their customer!  You could also do it 50% off.  You could do it in any combination you like. 

Understood.
It just has to be phrased better than it is in #16.

Realtor Marketing

1)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
2) IR scans without the home inspections may be one way to entice Realtors
3) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
4) Join your local real estate association
5) Active Rain
6) Make a coupon with the Realtors name on it.



Lets call it #3 now...  lol I was starting to get confused on what we were talking about.  If I were to do something like this, I would tell them something like.... for every 10 inspections I get from you I will give you a 50% coupon for an IR inspection for you to give to any customer you wish.

I thought about it this way because;
1 you would be bringing in the business.
2 you are promoting your IR inspections at the same time
3 and if your subbing IR out like me, the cost is covered by the 50% you are charging the client.


I would also make it clear that I have to get the job in order for it to count.  Ultimately you as a business owner will have to set the rules for your own business.  These are just sparks of ideas to make a warm fire for your business.

And, let's not forget John Onofrey's HomeHintseNews.com

Best bang for the buck out there.

John Onofrey's uncle Joe was my 7th grade geography teacher...  When John mentioned me to him, just last year, Joe remembered me.  Now that's over 40 years later!  You gotta wonder - he had taught in a couple of schools in the area and pegged my school and my description.  I guess I stood out...  Must have been that county record I set for going to the principal's office - as I recall some 80 days in a row.

Small world.

Hey, Russ, in my area some of the builders have begun a new sneaky technique.  They conduct the "one year walk through" at 11 months.  That means, if I am doing a "one-year warranty inspection" the homeowner needs to call me around the 10th month.  Pretty slick, huh?

I got one for before, during and after.

Yard signs with your company info, get with your realitors and ask to put them in the yards before and during an inspection. Then ask the client, after they purchars the house if you may put one in the yard for a few weeks.

Buy three ring binders in bulk and put your company info on the front, put your reports in this binder and give them to your clients. Don't forget to put a few business cards in the inside. This is great for when they show family and friends.