TOPIC: Marketing Ideas

#16 of the original list: here's a caution . . .
First, we don't (usually) work for RE agents.
Second, according to RESPA rules, this may be a conflict. 

Remember, you can gift an agent a million bucks, but he can't expect a penny!

#16 of the original list: here's a caution . . .
First, we don't (usually) work for RE agents.
Second, according to RESPA rules, this may be a conflict. 

Remember, you can gift an agent a million bucks, but he can't expect a penny!

You bring up a good point, but its aimed to be free for their customer!  You could also do it 50% off.  You could do it in any combination you like. 

Having said that.... hold on to your critiques for about a week or so.  I am giving people time to respond on how the list was broken down.  If you think any items need to be moved to another section let me know in a personal message and I will go back and edit the post.  Then we will start getting into whether they are good ideas or not.

Thanks

There are a lot more items that could be added to additional services.

Like: Well/Septic, Radon, Mold, New Construction warrant inspections.

There are others as well. We could either expand on the additional services or just make it one entry.

There are a lot more items that could be added to additional services.

Like: Well/Septic, Radon, Mold, New Construction warrant inspections.

There are others as well. We could either expand on the additional services or just make it one entry.

Yo got it...

Okay everyone, no one is really commenting on the list break down so lets move on to critiquing everything we have posted.  Any and all comments are welcome at this point.  The object is to get the Pro's and Con's of each idea and find what will work best for you and your company.  Hope everyone gets some good ideas from this and makes tons of money in the new year!!!  Just done forget the little people on your way up! 



Marketing before inspection

1) TV and Radio ads may work (but are costly).
2) Join your local chamber of commerce
3) Vehicle signs
4) Put flyer's on houses with for sale signs in the yard.
5)  Flyer on grocery store bulletin boards
6) Press release to newspapers/TV stations/Inspector associations
7) Bus bench advertisements
8 ) attach large banner to vehicle and sit on a popular corner for a day.
9) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
10) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
11) Advertise with Angie's list
12) Join a networking group like BNI
13) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
14) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
15) Discount Coupons
16) Open houses


Marketing during inspection

1) Leave a brochure and business card at ever home you inspect.
2) Use company info and make labels for the homes main and interior shutoffs.
3) Put magnetic business cards on every refrigerator you can.


Marketing after inspection

1) Send out cards when people do not expect them.
2) Mailing post cards
3) Monthly or weekly newsletters
4) Yard signs


Realtor Marketing

1)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
2) IR scans without the home inspections may be one way to entice Realtors
3) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
4) Join your local real estate association
5) Active Rain
6) Make a coupon with the Realtors name on it.


Multi Functional Marketing

1) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
2) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
3) Give away nice golf shirts with your company info on it.
4) Get a booth at an area real estate home show
5) Create a client and realtor questionnaire (Survey)
6)  Blog and add Realtors to your list of inclusions.



Additional Services

1) I have been thinking of offering termite inspections as a one stop shop for Realtors!
2) IR Inspections
3) Well/Septic
4) Radon
5) Mold
6) New construction warrant inspections

You bring up a good point, but its aimed to be free for their customer!  You could also do it 50% off.  You could do it in any combination you like. 

Understood.
It just has to be phrased better than it is in #16.