TOPIC: Marketing Ideas

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Prease release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionare (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.
31) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.
31) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
32) Give away nice golf shirts with your company info on it.

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.
31) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
32) Give away nice golf shirts with your company info on it.
33) Bus bench advertisements

Okay everyone I think we've reached the end of the list.  I have split up the ideas into some categories. 

The second step is to decide if these ideas are listed under the correct list.  If something needs to be moved to another category let me know in a personal message and I'll edit my posting.  This will save us from having to repost the same list over and over.



Marketing before inspection

1) TV and Radio ads may work (but are costly).
2) Join your local chamber of commerce
3) Vehicle signs
4) Put flyer's on houses with for sale signs in the yard.
5)  Flyer on grocery store bulletin boards
6) Press release to newspapers/TV stations/Inspector associations
7) Bus bench advertisements
8 ) attach large banner to vehicle and sit on a popular corner for a day.
9) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
10) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
11) Advertise with Angie's list
12) Join a networking group like BNI
13) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
14) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
15) Discount Coupons
16) Open houses


Marketing during inspection

1) Leave a brochure and business card at ever home you inspect.
2) Use company info and make labels for the homes main and interior shutoffs.
3) Put magnetic business cards on every refrigerator you can.


Marketing after inspection

1) Send out cards when people do not expect them.
2) Mailing post cards
3) Monthly or weekly newsletters


Realtor Marketing

1)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
2) IR scans without the home inspections may be one way to entice Realtors
3) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
4) Join your local real estate association
5) Active Rain
6) Make a coupon with the Realtors name on it.


Multi Functional Marketing

1) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
2) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
3) Give away nice golf shirts with your company info on it.
4) Get a booth at an area real estate home show
5) Create a client and realtor questionnaire (Survey)
6)  Blog and add Realtors to your list of inclusions.


Additional Services

1) I have been thinking of offering termite inspections as a one stop shop for Realtors!
2) IR Inspections
3) Well/Septic
4) Radon
5) Mold
6) New construction warrant inspections