TOPIC: Marketing Ideas

My best marketing tool to date is showing up early, getting to know the seller, leaving a letter at the home for the seller and doing a thorough inspection.

For example:
I was referred to do a radon/general from a past client. (Thorough inspection)

Dropped off radon 2/3 days ahead of time (Getting to know seller)

Arrived early at inspection. (Had a few questions for seller and by the time he left he wanted me to do his inspection)

Provide a detailed thorough inspection. (email from clients agent wanting to have me drop off my materials at office)

Call from seller to do his house and radon.

So by arriving early, doing a thorough job. I received an addition inspection and potential referrals from an agent.

Both houses are within 5 miles of my house.

So this is the best marketing tool in my opinion. Do a good job, get there early to meet seller, leave materials behind for seller.

I have been getting numerous jobs very close to my home and I am going to target the local areas. I would rather work close to home then driving 30-50 miles one way.

Truck signs are very low on my list of how to get inspection referrals. They are nice to have and the better the signs are the more professional the home inspection company looks.

Very well said David, and I totally agree.

Realtors like give aways for them

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.
31) re visit Agency's with cookies, brochures and a smile.
32) join Women's Council of Realtors       

hey has anyone got a source for a home repair or home maintenance manual that I can put in the binders I give out at inspections.  Other than nachi's version


Mike ogle

Tom Fiezza aka Mr. Fix it has one.

Anyone read the new pdf download on marketing from internachi

CONQUER: MARKETING & BUSINESS SUCCESS for INSPECTORS

www.inspectoroutlet.com/conquer-marketin...-for-inspectors.aspx

Is it the same old marketing rehashed or any good nuggets of information in it.

PS, it's also asking for a coupon code but shows no coupon code on the site.