TOPIC: Marketing Ideas

I was going to offer free oil massages to the realtors, but my wife didn't like that idea. You know what they say, "The older the violin the sweeter the music."

You get some karma for that one Sean. Thanks for the chuckle.

I was going to offer free oil massages to the realtors, but my wife didn't like that idea. You know what they say, "The older the violin the sweeter the music."

Should I put that under additional services???  LOL

How does one advertise on Angies list as I thought they never accepted ads. ?

How does one advertise on Angies list as I thought they never accepted ads. ?

They have a small magazine that is mailed out every month with various contractors and they have internet advertising.

You need to have at least one report submitted on your company then you are allowed to advertise.

I am a member and this costs me about $50 a year. This is my personal membership and is separate from business.

I have done very well with my Angie's List account. The clients are looking for quality and they also expect above average service.

I am falling behind on my Super Service Qualifications for 2009. I need about 5 more A responses by the end of October to qualify.

Once someone has listed you, and you have a good ratings.  You can offer coupons, which puts you at the top of the list.

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards
21) Join your local real estate association
22) Get a both at an area real estate home show
23) Discount Coupons
24) Press release to newspapers/TV stations/Inspector associations
25) Leave a brochure and business card at ever home you inspect.
26) Send out cards when people do not expect them.
27) Create a client and realtor questionnaire (Survey)
28) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
29) Use company info and make labels for the homes main and interior shutoffs.
30) Put magnetic business cards on every refrigerator you can.
31) Have 'A' boards made saying "This house is being professionally inspected by (Your company name & phone number), which you put up outside the house while you're there.