TOPIC: Marketing Ideas

Everyone you meet is a potential client or knows someone who is a potential client, give them your card. I had my wife pass out my card at work. Got an inspection from her co-worker this past Sunday.

Marketing before inspection

1) TV and Radio ads may work (but are costly).
2) Join your local chamber of commerce
3) Vehicle signs
4) Put flyer's on houses with for sale signs in the yard.
5) Flyer on grocery store bulletin boards
6) Press release to newspapers/TV stations/Inspector associations
7) Bus bench advertisements
8 ) Attach large banner to vehicle and sit on a popular corner for a day.
9) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
10) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
11) Advertise with Angie's list
12) Join a networking group like BNI
13) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
14) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
15) Discount Coupons
16) Open houses


Marketing during inspection

1) Leave a brochure and business card at ever home you inspect.
2) Use company info and make labels for the homes main and interior shutoffs.
3) Put magnetic business cards on every refrigerator you can.
4) Use company info and make HVAC maintenance sticker (to determine when maintenance was done)
5) Use company info and make electrical panel label sticker (label breakers)

Marketing after inspection

1) Send out cards when people do not expect them.
2) Mailing post cards
3) Monthly or weekly newsletters
4) Gifts for new client referrals


Realtor Marketing

1) Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
2) IR scans without the home inspections may be one way to entice Realtors
3) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
4) Join your local real estate association
5) Active Rain
6) Make a coupon with the Realtors name on it.


Multi Functional Marketing

1) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
2) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
3) Give away nice golf shirts with your company info on it.
4) Get a booth at an area real estate home show
5) Create a client and realtor questionnaire (Survey)
6) Blog and add Realtors to your list of inclusions.
7) Group marketing collaboration/business venture (group of local inspectors pull resources together for marketing and share the rewards)
8 ) Hand out business cards to everyone you meet.


Additional Services

1) I have been thinking of offering termite inspections as a one stop shop for Realtors!
2) IR Inspections
3) Well/Septic
4) Radon
5) Mold
6) New construction warranty inspections
7) Commercial Inspections
8 ) Pool Inspections
9) Sprinkler System Inspections
10) Home Maintenance Inspections

Everyone you meet is a potential client or knows someone who is a potential client, give them your card. I had my wife pass out my card at work. Got an inspection from her co-worker this past Sunday.

Your absolutely correct and I don't know why I didn't have that on the list already!

I have a suggestion.  As I am adding to the Link Exchange . . I click on other members web sites. something so simple as your E-mail address -  I believe should be included on your site. I have found over the years Clients surfing may not want to call you, but will E-mail (if they can find your address) just for a price quote.
for those for you reading this
please add my link to your website along with the information below:
Title:    HomeTeam Inspection LLC
Link:  www.aCharlestonHomeInspector.com
Link Description:  Your source for HomeTeam Inspection Service covering the Summerville, Charleston, and Mount Pleasant areas. With a focus on Knowledge..Service..Integrity, and comprehensive Inspections !
Body:  home inspection Charleston, Summerville, Mt Pleasant and surrounding area, mold inspector, Thermal Imaging
Key Words:  home inspection, mold inspector, Thermal imaging
Meta Desc:  Charleston, Summerville, Mt Pleasant
URL  a-charleston-home-inspector.hmtl

then forward an E-mail so I can link with you, E-Mail:  This email address is being protected from spambots. You need JavaScript enabled to view it.

Thank you in advance
Roger Goodman
HomeTeam Inspection
Summerville, SC
Phone:  (843) 871-7549
Fax:      (843) 875-5779
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.aCharlestonHomeInspector.com
        www.hometeaminspection.com

Marketing before inspection

1) TV and Radio ads may work (but are costly).
2) Join your local chamber of commerce
3) Vehicle signs
4) Put flyer's on houses with for sale signs in the yard.
5) Flyer on grocery store bulletin boards
6) Press release to newspapers/TV stations/Inspector associations
7) Bus bench advertisements
8 ) Attach large banner to vehicle and sit on a popular corner for a day.
9) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
10) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
11) Advertise with Angie's list
12) Join a networking group like BNI
13) Distribute pens, brochures, magnets and business cards to offices and include with inspection materials.
14) Place a sheet of paper or a post card with your info on it, place in a clear newspaper plastic bag and fill the bottom with pea gravel and delivery to local area and place by drive apron or mailbox.
15) Discount Coupons
16) Open houses
17) Make your contact info easily found on your websites (email, phone #, etc.  /  Make sure to post your email address).


Marketing during inspection

1) Leave a brochure and business card at ever home you inspect.
2) Use company info and make labels for the homes main and interior shutoffs.
3) Put magnetic business cards on every refrigerator you can.
4) Use company info and make HVAC maintenance sticker (to determine when maintenance was done)
5) Use company info and make electrical panel label sticker (label breakers)

Marketing after inspection

1) Send out cards when people do not expect them.
2) Mailing post cards
3) Monthly or weekly newsletters
4) Gifts for new client referrals


Realtor Marketing

1) Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
2) IR scans without the home inspections may be one way to entice Realtors
3) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
4) Join your local real estate association
5) Active Rain
6) Make a coupon with the Realtors name on it.


Multi Functional Marketing

1) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
2) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
3) Give away nice golf shirts with your company info on it.
4) Get a booth at an area real estate home show
5) Create a client and realtor questionnaire (Survey)
6) Blog and add Realtors to your list of inclusions.
7) Group marketing collaboration/business venture (group of local inspectors pull resources together for marketing and share the rewards)
8 ) Hand out business cards to everyone you meet.


Additional Services

1) I have been thinking of offering termite inspections as a one stop shop for Realtors!
2) IR Inspections
3) Well/Septic
4) Radon
5) Mold
6) New construction warranty inspections
7) Commercial Inspections
8 ) Pool Inspections
9) Sprinkler System Inspections
10) Home Maintenance Inspections

I was going to offer free oil massages to the realtors, but my wife didn't like that idea. You know what they say, "The older the violin the sweeter the music."