TOPIC: Pricing

What are your thoughts on publishing your pricing on your web sites?
Should I have a form to fill in that automatically comes up with a price?  Like a spread sheet that calculates the price based on size, age, location etc.  Or should I just give a general idea or not mention anything about a price?
Thanks

The more info you give the less calls you'll get. You just want to mention a starting price and the factors that affect the price. We've proven this a few times with sites that were at the top of Google and went from 2 to 20 calls in a month immediately after changing from too many details to telling the person to call.

The more info you give the less calls you'll get. You just want to mention a starting price and the factors that affect the price. We've proven this a few times with sites that were at the top of Google and went from 2 to 20 calls in a month immediately after changing from too many details to telling the person to call.

I've considered that.  I guess if you get a call, you have a chance to sell yourself.  When I shop on the internet, I don't bother with sites that don't give me prices.  There may only be a few people like me though.  If out of the 20 callers, 17 don't hire you, you are still better off than getting all of the 2 callers.

Edit: Mentioning a starting price may keep someone like me interested.  Good point.

Yup, and those who will only call if you have a price are looking for the person with the dirt cheapest price.

When I get a "how much do you charge call" my reply is, "How much do you want to know?".

You can't do that with a web page.

You don't control the conversation unless your the one asking the questions.
Every question they ask is to "eliminate" you from the list.

The goal of a web site (and all other forms of advertising) is to make the phone ring.
You can talk about your business all you want, but you must leave something out that they need to know. The most powerful need is the cost.

Exactly