TOPIC: 200% Guarantee

I was watching a NACHI TV show the other day on marketing and heard something about a 200% guarantee some people offer.  It goes something like this;

If a the customer isn't satisfied with the job you performed the inspector will refund 100% of the inspection fee and pay 100% of the fee for a new inspection with a different inspection company of their choice.

Now I know some of you are going to be shocked at this, it is bold and risky, but what do you think of the idea from a marketing standpoint?

My thoughts are:

1) Its bold (you can use this to your advantage to pull in work)
2) Its free (its a free marketing gimmick, until you have to pay)
3) Its something most inspectors don't do, thus it sets you apart from the rest.

Okay, hit me with your thoughts...

I do not offer a guarantee or warranty.

I would not offer a 200% guarantee and this is just my opinion.

I built my business on doing thorough inspections.

Most of my business comes from client referrals.

It is true if you can find some unique details to set you self apart from the competition this will help build a referral base.

Be consistent and persistent with everything you do and you will prosper in the long run.

Man I'm trying!!!  I'm trying!!!  You can see my reports on my site.  I think they are very good and thorough.  But I have to get the clients in the first place to get the referrals!!!  That's the hard part.  lol  I'm trying to brain storm to find ways to bring in some kind of minimum business right now.  It doesn't matter how good I am, if I cant make it month to month.

Have you been going around to real estate offices and introducing yourself and dropping off cards? Have you gotten your company name, # and website decal on your car/truck?

I have been going around and dropping off cards and fliers to the Realtors.  And I have looked into the magnet signs for my truck doors.  I think I would rather do the lettering on my back window though.  I still haven't looked into that yet.  I would want something very clean looking that everyone can see good from the outside, and that I can see through while driving.

Anyway, back to the fliers, I was thinking of uploading the fliers for everyone to look at and comment on.  Make suggestions for changes and so forth.  Is there a way I can do that?  They are word files.

I have and 200% guarantee and also have add it to all my info that I give out.
It helps.